Websites for Painting Contractors
Painting is the trade where the website really is the portfolio. The customer can judge the work by looking at it, which almost no other trade can say — so the photographs are not decoration, they are the sales argument, and a painting site with stock images is arguing against itself.
What Your Customers Actually Do
- People browse painters visually and decide emotionally. They are picturing their own room, so the gallery is where the decision happens.
- Interior and exterior are separate seasons and separate buyers, and the site should not make an exterior customer wade through kitchen cabinets.
- Cabinet refinishing has become its own high-value search, priced far above a room repaint and rarely given its own page.
- Commercial and property-management repainting is steady, unglamorous, repeat work that most painter websites ignore entirely.
What Goes On a painter's Site
A gallery organised by job type
Interiors, exteriors, cabinets, decks and fences, commercial. Someone who wants their cabinets done should not have to scroll past twenty living rooms.
Your actual process
Prep, protection, number of coats, cleanup. Painting customers have usually been burned by someone who skipped the prep, and describing yours is the cheapest way to separate yourself.
A cabinet refinishing page
High value, deliberately searched, and largely unclaimed by local painter sites.
A quote request that accepts photos
A homeowner can photograph the room in ten seconds. Letting them attach it means you can price faster and skip a site visit that goes nowhere.
What Convinces Them, and When They Look
What convinces them
Your own photographs, in good light, before and after. Stock photography on a painter website does more damage than no photography at all, because the visitor is specifically there to look at your work.
When the work comes
Exterior work follows the weather and books out in the good months; interiors fill the winter. Cabinets and commercial repaints run all year and are what keeps the slow months paid for.
Painters Ask Us
How many photos should a painting website have?
Enough to cover every service you want to be hired for, and all of them your own work. This is the one trade where the customer can judge quality from a photograph, so the gallery is the sales pitch.
Should interior and exterior painting have separate pages?
Yes. They are different seasons, different concerns and often different customers, and each page can then match the words people actually search.
Is cabinet refinishing worth its own page?
It is one of the best pages a painter can add: it is searched by name, it prices far above a standard repaint, and most local competitors have not built one.
See Your Own Site First
Tell us your city and we build a preview of a painter's site with your details on it. Looking at it costs nothing. If you want it, it is live in 72 hours from $49 a month, Google Business Profile included.