Websites for General Contractors
A remodel is the largest cheque most homeowners write outside their mortgage, and they are terrified of the horror story everyone has heard. Your website is not competing on price — it is competing on whether someone believes the project will finish. That means showing whole projects rather than pretty corners, and explaining how you work before anyone asks.
What Your Customers Actually Do
- The research runs for weeks or months. People revisit the same three contractor sites repeatedly before contacting any of them.
- They are searching by project — kitchen remodel, basement finishing, home addition, ADU — not by the phrase "general contractor".
- Budget anxiety dominates. A site that gives no sense of range gets skipped in favour of one that does.
- They are looking for evidence of process: permits, schedule, change orders, who they talk to on site. The absence of that is what makes people nervous.
What Goes On a general contractor's Site
Whole projects, told as stories
What the house was, what the owner wanted, what it cost in broad terms, how long it took, and what it looks like now. One complete project convinces more than fifty cropped photographs.
A page per project type
Kitchens, bathrooms, basements, additions, ADUs. That is how people search, and that is where you can be specific instead of general.
Your process, in writing
Design, permits, schedule, change orders, payment stages, who is on site. This is the single most reassuring page on a remodeling website and almost nobody builds it.
Honest budget ranges
Not fixed prices — ranges, with what moves them. Ranges filter out the people who were never going to proceed and start a real conversation with the ones who were.
What Convinces Them, and When They Look
What convinces them
Complete project galleries, licence and insurance, subcontractor and warranty arrangements, and reviews that talk about communication and schedule rather than just the finished look. Communication is what remodel reviews are really about.
When the work comes
Enquiries cluster in late winter for spring starts and again after the summer holidays. Because the decision cycle is measured in months, ranking has to be in place long before the season it is meant to serve.
General Contractors Ask Us
Should a general contractor website show prices?
Ranges rather than fixed prices, with an explanation of what moves them. Homeowners skip sites that give no sense of budget, and ranges filter out enquiries that were never going to proceed.
What convinces a homeowner to call one contractor over another?
Evidence that the project will finish. Complete project stories, a written process covering permits, schedule and change orders, and reviews that talk about communication — not the prettiest photograph.
Do I need separate pages for kitchens, bathrooms and additions?
Yes, because that is how people search. Nobody types "general contractor" while imagining their new kitchen; they type "kitchen remodel" and the town they live in.
See Your Own Site First
Tell us your city and we build a preview of a general contractor's site with your details on it. Looking at it costs nothing. If you want it, it is live in 72 hours from $49 a month, Google Business Profile included.