Viktor Gazsi
|
November 19, 2025
Avoid these five costly website mistakes that quietly scare away good clients from your contracting business, and learn simple fixes you can apply quickly.
Many contractors think their website is “fine” (even if they know why they need one) just because it exists and has their phone number on it. But small, hidden problems can quietly push good clients away – often before they ever call you.
This guide explains five common website mistakes that cost contractors real money, plus simple, practical fixes you can make without needing to be technical.
If a homeowner lands on your website and cannot quickly tell:
they often click away within seconds.
People are busy and easily distracted. If they have to dig to figure out whether you can help them, they will usually move on to another contractor whose website is clearer.
Search engines (and your Google Business Profile) also struggle when your homepage does not clearly mention your:
On your homepage, right at the top, add a simple sentence that answers three questions:
For example:
“Gas-safe heating engineer providing boiler installs, repairs, and servicing across Leeds and surrounding areas.”
Repeat your main service and area naturally in a few other places on the page so it is obvious to visitors – and to Google.
Some contractor websites hide the phone number, bury the contact form, or make people scroll a long way to find how to get in touch.
When someone is ready to contact a contractor, they are often:
If your phone number is hard to find, or if your contact form is long and complicated, they will simply choose the contractor whose site makes it easier.
Also add a short line that sets expectations, such as:
“We usually reply within one business day.”
This alone can increase the number of people who actually contact you.
Too many contractor websites use:
This makes it hard for homeowners to trust you, especially if you are not the cheapest quote.
Hiring a contractor is a big decision. People want to see real evidence that you:
If your competitors are showing photos, reviews, and case studies and you are not, you are giving them the advantage.
You do not need studio-quality photos. You need:
Create a “Projects” or “Our Work” section on your site, and add:
On your homepage, feature 2–3 of your best testimonials where people will see them quickly.
Most people now look up contractors on their phones, often:
If your site is hard to read, requires pinching and zooming, or loads slowly, those visitors may simply leave.
Frustrated users rarely become clients. If it takes effort just to view your site, people wonder:
“If they do not care about their own website, will they care about my project?”
Google also down-ranks websites that do not work well on mobile devices, making it harder for you to show up in searches.
Ask whoever built or maintains your site to:
If your website is very old and not mobile-friendly at all, it may be worth rebuilding it with a modern, responsive design that adapts to any screen.
Some contractor websites have:
Outdated information makes you look:
People worry: “Will they still be around if something goes wrong?”
Search engines also like fresh, accurate content. If your site has not been updated in years, it is less likely to perform well.
Set aside 30 minutes once a month to:
You can also add a simple blog or “Advice” section with short articles that answer common client questions. This helps with both SEO and AI-powered searches looking for helpful, trustworthy information.
When you avoid these five mistakes and apply the simple fixes, your website stops being “just a digital business card” and starts becoming:
You do not need something flashy or complicated. You need a site that:
That is enough to put you ahead of many competitors.
Look at it with fresh eyes on your phone. Ask yourself: Would I trust this business with a large project? Is it obvious what they do and where they work? Is it easy to contact them? If the answer to any of these is "no" or "not really", your site is probably costing you enquiries.
In many cases, you can get much better results with a few focused improvements: clearer headings, better contact options, updated photos, and real testimonials. If your site is very old, broken on mobile, or hard to update, then a clean, modern rebuild may be the more sensible long-term option.
Aim to review it at least every couple of months, and do a more thorough update a few times per year. Add new photos, recent projects, and any new services. Regular small updates are better than big, rare overhauls.
If visitors cannot easily see what you do, where you work, and how to contact you, fix that first. After that, focus on proof (photos and reviews) and making sure the site works well on phones.
Speak the way you talk to clients in person. Keep sentences short and clear. If writing is difficult, record yourself explaining what you do and have someone turn that into website text, or work with a writer who understands contracting businesses and can keep things in plain English.
Yes. Both Google and AI-powered search tools look for content that is clear, helpful, and trustworthy. When your website explains what you do, where you work, how you work, and backs it up with real proof, you give both humans and search engines strong reasons to choose you over other contractors.
November 19, 2025
Viktor Gazsi
Website Specialist
Learn why a simple, clear website helps contractors get better clients, stronger referrals, and more predictable work.
November 19, 2025
Viktor Gazsi
Website Specialist
See how a strong Google Business Profile and a simple website can work together to bring your contracting business more local enquiries.
November 19, 2025
Viktor Gazsi
Website Specialist
Avoid these five costly website mistakes that quietly scare away good clients from your contracting business, and learn simple fixes you can apply quickly.